Nobody could have predicted how the pandemic would uproot medical device marketing and training. But there’s one prediction we can safely make today: The hoops we jumped through to keep sales reps engaged and trainers training—from their homes—did more than shift us to virtual meetings and presentations. It kicked open the door to new ideas […]
Read MoreBarbie looks good. But when it comes to training physicians with new medical devices and procedures, how the medical demonstration model feels is more important. Those hard plastic models we’ve all seen in physicians’ offices look interesting, but you can’t do anything with them. The model pictured above was developed to train clinicians on a […]
Read MoreShrimp Medical Demonstration Model √ Barbecue it √ Scope it √ Boil it √ Ultra-sound it √ Fry it √ Suture it √ Saute it √ Bandage it √ Sear it √ Ablate it √ Broil it √ Squeeze it √ Stew it √ Stent it √ Inject it √ Pressure it √ Navigate it […]
Read MoreUnequivocally no. The new marketing model is this: Get models on-site while sales representatives demonstrate off-site.
Read MoreThe item on the left, an Operable Robotic Throat Surgery Model, can be shipped with the container it came in. Just call 1-800-GoFedEx and it will arrive the next day wherever medical professionals need to be trained.
Read MoreIn his seminal work Future Shock, author Alvin Toffler discoursed on the theme of high tech versus high touch. Toffler posited that as technology-saturated our lives, we would increasingly seek opportunities for face to face, human interaction.
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