Which Medical Training Device Is Easier To Ship?

The item on the left, an Operable Robotic Throat Surgery Model, can be shipped with the container it came in.  Just call 1-800-GoFedEx and it will arrive the next day wherever medical professionals need to be trained. The training device on the right, a cadaver, can’t be easily shipped anywhere.  In fact, a cadaveric specimen […]

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High Tech Vs. High Touch

In his seminal work Future Shock, author Alvin Toffler discoursed on the theme of high tech versus high touch.  Toffler posited that as technology-saturated our lives, we would increasingly seek opportunities for face to face, human interaction.   Even Toffler may not have imagined just how high that technology saturation point would be.  And he […]

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Experience Matters

Don’t get me wrong. I like the back of the napkin ideas. They gave us Southwest Airlines and Seattle’s space needle. So, when scientists are at the bar thinking about how to train physicians and empower salespeople, the napkin is a hallowed starting point. After the initial spark, 30 years of experience comes in, adding […]

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Leadership Styles

Leadership isn’t always defined by what you do.  Sometimes it’s defined by what you don’t do.  And in the case of two of our clients, Boston Scientific and Medtronic, their leadership has been defined by the second.  In spite of the pandemic, they have not yielded.  They kept their eye on the long term goals […]

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Who’s More Fatigued?

Despite the overwhelming evidence that it’s the soldier, it’s actually the doctor. That’s because her screen time on laptops, devices, and other digital media more than doubled between 2008 and 2017, the latest period for which figures are reasonably available, from under three hours to about six. Worse, according to a World Economic Forum survey, […]

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No matter what the challenge is, the design process can make a difference

  The design process is what allowed the far-flung team of technologists, healthcare professionals, MIT professors and students to design a ventilator and commence manufacturing within 30 days. The design challenges were immense: The new ventilators needed to be manufactured quickly, use a fraction of the 1,000-plus parts that typically go into such machines and […]

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