Can We Replicate Human Tissue?

Humans are incredibly intricate and complex organisms. As you zoom into the individual components that make us human, things seem to get even more complex.  Human tissue is quite literally what holds us together. It is the substance that makes up every component of our bodies. It is what gives us shape and structure internally […]

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Should I Use 3D Printing For My Anatomy Demonstration and Training Models?

Although 3D printing originated in 1984, the technology has caught fire in the past 15 years or so. It’s become a buzzword in many industries involved in engineering and design (and, more recently, medicine). With all of the publicity surrounding it, it’s reasonable to wonder, “is 3D printing the best option for my anatomy models?” […]

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What’s Next in Medical Device Marketing & Training

Nobody could have predicted how the pandemic would uproot medical device marketing and training. But there’s one prediction we can safely make today: The hoops we jumped through to keep sales reps engaged and trainers training—from their homes—did more than shift us to virtual meetings and presentations. It kicked open the door to new ideas […]

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It’s More Important to Feel Good than to Look Good

Barbie looks good. But when it comes to training physicians with new medical devices and procedures, how the medical demonstration model feels is more important. Those hard plastic models we’ve all seen in physicians’ offices look interesting, but you can’t do anything with them. The model pictured above was developed to train clinicians on a […]

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Shrimp vs. The Medical Demonstration Model

Shrimp Medical Demonstration Model √  Barbecue it √  Scope it √  Boil it √  Ultra-sound it √  Fry it √  Suture it √  Saute it √  Bandage it √  Sear it √  Ablate it √  Broil it √  Squeeze it √  Stew it √  Stent it √  Inject it √  Pressure it √  Navigate it […]

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Do You Need These For Med Device Training & Marketing?

Unequivocally no.  The new marketing model is this:  Get models on-site while sales representatives demonstrate off-site. 

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