Experience Matters

Don’t get me wrong. I like the back of the napkin ideas. They gave us Southwest Airlines and Seattle’s space needle. So, when scientists are at the bar thinking about how to train physicians and empower salespeople, the napkin is a hallowed starting point. After the initial spark, 30 years of experience comes in, adding […]

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Leadership Styles

Leadership isn’t always defined by what you do.  Sometimes it’s defined by what you don’t do.  And in the case of two of our clients, Boston Scientific and Medtronic, their leadership has been defined by the second.  In spite of the pandemic, they have not yielded.  They kept their eye on the long term goals […]

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Who’s More Fatigued?

Despite the overwhelming evidence that it’s the soldier, it’s actually the doctor. That’s because her screen time on laptops, devices, and other digital media more than doubled between 2008 and 2017, the latest period for which figures are reasonably available, from under three hours to about six. Worse, according to a World Economic Forum survey, […]

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No matter what the challenge is, the design process can make a difference

  The design process is what allowed the far-flung team of technologists, healthcare professionals, MIT professors and students to design a ventilator and commence manufacturing within 30 days. The design challenges were immense: The new ventilators needed to be manufactured quickly, use a fraction of the 1,000-plus parts that typically go into such machines and […]

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Essential v. Non-Essential Surgeries

  Our friends at global investment bank Canaccord Genuity report the following statistics on surgeries and visits based from late March surveys:   – Orthopedic/spine surgeons:  a 58% average decline in practice volumes in March and an anticipated 77% average decline in April. – Plastic/aesthetic surgeons:  a 68% decline in practice volumes in March and […]

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Models Join The Fight Against COVID-19

  It sounds like a cheap shot to say, “They call Pulse Medical Demonstration Models,” but in fact they do.  With sales and training meetings being cancelled around the world we’re getting calls to develop medical demonstration models so that business can continue to make forward progress, even if it’s not business as usual.   […]

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