It’s More Important to Feel Good than to Look Good

Barbie looks good. But when it comes to training physicians with new medical devices and procedures, how the medical demonstration model feels is more important. Those hard plastic models we’ve all seen in physicians’ offices look interesting, but you can’t do anything with them. The model pictured above was developed to train clinicians on a […]

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Shrimp vs. The Medical Demonstration Model

Shrimp Medical Demonstration Model √  Barbecue it √  Scope it √  Boil it √  Ultra-sound it √  Fry it √  Suture it √  Saute it √  Bandage it √  Sear it √  Ablate it √  Broil it √  Squeeze it √  Stew it √  Stent it √  Inject it √  Pressure it √  Navigate it […]

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Do You Need These For Med Device Training & Marketing?

Unequivocally no.  The new marketing model is this:  Get models on-site while sales representatives demonstrate off-site. 

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Which Medical Training Device Is Easier To Ship?

The item on the left, an Operable Robotic Throat Surgery Model, can be shipped with the container it came in.  Just call 1-800-GoFedEx and it will arrive the next day wherever medical professionals need to be trained.

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High Tech Vs. High Touch

In his seminal work Future Shock, author Alvin Toffler discoursed on the theme of high tech versus high touch.  Toffler posited that as technology-saturated our lives, we would increasingly seek opportunities for face to face, human interaction.

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Experience Matters

Don’t get me wrong. I like the back of the napkin ideas. They gave us Southwest Airlines and Seattle’s space needle.

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