The Inanimate Object vs The Inanimate Salesforce

  The object on the left you can put on shelf.  The object on the right you can put in front of a patient or a physician. The one on left the will provoke reflection.   The one on the right will enable physicians to understand the impacts and advantages of surgical procedures and or […]

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Medical Demonstration Models Raise The Bar On Clinical Training

Helping medical professionals develop their clinical skills is hard.  Medical device training models make it easier, less expensive, and more effective.     A client at a global med-tech company, someone in the trenches of device marketing and education, recently wrote a recommendation on LinkedIn for Pulse Medical Demonstration Models and highlighted the key features […]

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You can mend a broken heart

But it requires specialized training that is challenging under the best of circumstances. The Journal of Thoracic and Cardiovascular Surgery cites a shrinking applicant pool, high attrition rates, an aging thoracic surgery workforce and resident workweeks greater than 80 hours as significant challenges to surgical training. New, potentially life-saving devices can get stopped at the […]

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Direct-to-Patient Medical Device Marketing

Michaela M. of Medtronic receives the PulseMDM Golden Heart Award for outstanding dedication to custom anatomy model development and for creating an exceptional direct-to-patient experience. Direct-to-Patient medical device marketing can happen at every targeted clinicians office, hospital and healthcare facility. A custom anatomy model will highlight your product differentiators and make your story understandable and […]

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When in-situ is out-of-sight

When in-situ is out-of-sight, clear anatomy models give surgeons simultaneous visual & physical experience with your medical device. If you are deploying your device into a valve, navigating a vessel, maneuvering through a stricture, advancing through a tract, or locating a specific spot inside an organ, the path and the anatomy target can be made […]

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Say no to off-the-shelf anatomy

A prospective client told us recently;  “Several years ago the department purchased various models and they were never used – even by the sales force.” We can appreciate that. You only want to invest in tools that will have use and will deliver the experience desired for your associates and ultimately for their clients. You […]

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