Don’t get me wrong. I like the back of the napkin ideas. They gave us Southwest Airlines and Seattle’s space needle.
So, when scientists are at the bar thinking about how to train physicians and empower salespeople, the napkin is a hallowed starting point.
After the initial spark, 30 years of experience comes in, adding the design and engineering expertise to transform the idea into a working, clinically realistic model. A design-driven process shortens delivery times, increases acceptance, and lowers model production costs.
These are critically important advantages. Top medical device companies spend about 13% of their revenues on R&D or an average of more than half a billion dollars per year. Training and marketing programs supported by demonstration models shorten payback periods.
But it’s not just dollars and cents. Medical device innovations improve and lengthen lives. That’s why getting them in the right hands, expertly trained, is critically important.
Review our portfolio of models at pulsemdm.com or call/email me at 267-789-6515/allison@pulsemdm.
Principal Source: Med Device R&D