PERSONAL INFORMATION WE COLLECT
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device.
Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site and information about how you interact with the Site. We refer to this automatically collected information as “Device Information.”
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
There might, from time to time, be other tracking and analytics technologies used or tested, as new technologies are made available by various advertising services, social networks, website analytics, and other vendors.
Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information, such as credit card numbers or other account information provided by the payment service you use, email address, and phone number. We refer to this information as “Order Information.”
We also might obtain information about you from other sources, such as data brokers, credit reporting agencies, social networks, partners with which we offer co-branded services or engage in joint marketing activities, and publicly available sources such as data in the public domain.
We also might receive information about you from outside suppliers through your online activities on websites and connected devices over time and across websites, devices, apps, and other online features and services.
All of these data sources help us update, expand, and analyze our records; identify new customers; determine you or your organization’s advertising or purchasing preferences, or prevent or detect fraud. We might combine such information with information we collected about you through all of the above means.
HOW DO WE USE YOUR PERSONAL INFORMATION?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you
- Screen our orders for potential risk or fraud
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services
- Improve our services to you by better understanding your user profile
- Improve the accuracy of our targeted advertising
- Serve advertisements and other content to you
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
SHARING YOUR PERSONAL INFORMATION
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Google Analytics to help us understand how visitors and our customers use our Site. You can read more about how Google uses your Personal Information at https://www.google.com/intl/en/policies/privacy. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout
Lastly, we might also share your Personal Information to comply with applicable laws and regulations; to respond to a subpoena, search warrant, or other lawful requests for information we receive; or to otherwise protect our rights.
As described above, we use your Personal Information to provide you with targeted advertisements and/or marketing communications we believe might be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt-out of targeted advertising by visiting these sites:
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at http://optout.aboutads.info and the Network Advertising Initiative at https://www.networkadvertising.org/understanding-online-advertising/what-are-my-options.
DO NOT TRACK
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below. Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
The Site is not intended for individuals under the age of 18.
For more information about our privacy practices, if you have questions, or if you would like to file a complaint, please contact us by e-mail at firstname.lastname@example.org or by U.S. mail at Pulse MDM, 1096 Buck Road, Holland, PA, 18966, United States.