Cosmetic Fat Reduction Procedure Model

The Challenge: 

A medical device manufacturer needed to train clinicians on the identification and proper treatment protocols of multiple fat types for a non-invasive device that freezes and ultimately reduces fat cells.

The most nuanced part of the training that our client wanted to capture was to help clinicians identify which types of fat configurations could be treated effectively and which were not candidates for treatment.

A realistic model exhibiting several fat types and configurations would overcome the most difficult challenge the device manufacturer faced: the use of human models for training.  While human models provided the most realistic training experience, the identification, cost, risk, and administration of human model training was arduous and human-resource intensive.  Although these challenges could be managed, recruiting human models exhibiting highly specific and less common fat characteristics for which a training session was intended, simply could not be managed consistently and reliably.  Custom-made, realistic models would overcome these challenges and provide another important benefit: limitless, on-demand training sessions, on multiple kinds of fat, common and rare.  There was a one-time development cost, and a one-time setup cost, and thereafter no additional work, ever.  The effort to conduct a training session would be reduced to inviting the trainees only.

Model Design: 

The basic model architecture capitalized on using stock, life-sized mannequins with pocketed areas where “fat pads” could be placed.  Using stock mannequins enabled a huge savings over making an entirely customized body.  The wide variety of fat types and the variance among where they reside on the body — chin, arms, belly, hips, back, thigh, among others — meant that many fat targets would need to be developed.  To accommodate the device manufacturer’s time and budgetary constraints, we started with the development of just two models, each with three fat pads exhibiting the targeted fat presentations requested by the client.  In all, the six fat pads integrated into two models would enable the device training on approximately 12 conditions the client wished to present to the clinicians for training.

Model Development: 

Replicating the fat shapes was relatively straight forward.  Asymmetrical, post-liposuction irregularities, or drooping fat, among other formations, were replicated by our skilled sculptor using client-supplied images. More challenging however was to replicate the feel of the fat formations.  Fat can feel dimpled, pliable, fibrous, uneven, lax, stiff, or any combination thereof.  Many, many material samples using a multitude of recipes and additives were developed, sampled, and sent to the customer for evaluation and feedback.  Who knew that the feeling of fat deposits was as complex and nuanced as a sommelier explaining the characteristics of fine wine?

Model Solution: 

This model solution provided an alternative to the complex and costly challenge of using human models.  Further, because the models were always “on-call” they could accommodate the organization of training sessions in compressed time frames with little to no advanced notice or planning.  By removing a live human model from the scenario, trainees were more likely to initiate discussions with their colleagues about the different kinds of fat and the various challenges they presented. This kind of engagement increased enthusiasm for the training sessions, the retention of knowledge, resulted in better-trained practitioners and most importantly better results for the patients.

Although this custom model is not available for sale to the public, we are delighted to make you a version unique to your specific medical device and procedure. Please use this link to start the process of receiving a model concept that is a visual representation of how clinicians and patients will experience your product and procedure. Pulse MDM does not charge for model concepts or the conversations around them so there is no risk to see how we can help you to tell your story in the most engaging and memorable way possible.

Custom Model for Cosmetic Fat Reduction Procedure

Cryolipolysis Procedure Overview:

Cryolipolysis uses cold temperatures to break down fat cells. Fat cells are particularly susceptible to the effects of cold, unlike other types of cells. While the fat cells freeze, the skin, and other structures are spared from injury. A few days after treatment, the cooled fat cells die. Over the next several months, macrophages, part of the immune system’s clean-up crew, digest the dead fat cells.