Insulin Pump Patient Demo Card

Demonstrate to educate and relieve anxiety.

The Challenge:  

Insulet needed a model for their sales reps to introduce the OmniPod System to physicians in the doctor’s office. They requested a product demo on branded cards including skin to show what happens when the OmniPod (needle and cannula insertion) is fired on skin tissue. The card would be used as a marketing and training tool. 

 

Model Design:  

The card was originally designed as a bifold. It would trap, glue, and hold the flange of the skin plate in the card. The idea was for the rep to apply the OmniPod on the skin plate and show how the OmniPod fires on skin tissue. Afterward, the patient can feel the soft cannula on the other side. The remaining real estate on the card would be used for instructions, statistics, and a QR code to set up the interface with the OmniPod DASH mobile app. 

 

Model Development:  

Much of the development duration was spent on the skin plate: the shape, the puncture ability, the softness, and the ability of the OmniPod adhesive to stick. Pulse MDM designed the model shape to include a rim around the edge, allowing the card to lay flat on a table after the cannula protrudes through the skin. The perimeter shape of the skin mimics the overall shape of the OmniPod to reinforce branding. 

 

Dialing in the puncture ability was an exercise in material selection and wall thickness. Figuring out the accurate wall thickness was easy for the Pulse MDM team however, selecting the material was quite complicated. Initially, the samples were created in prototyping materials solely to finalize the design. After design approval, we began the material selection process to accommodate large model quantities using production materials. The best material turned out to be an adhesive-resistant material.  We made the skin plate smaller, allowing the adhesive to stick to the surrounding card stock instead of the skin model. This had the added benefit of allowing more leeway on the placement of the OmniPod to the card. 

Insulet requested a trifold card to allow for more room for messaging. 

 

Model Solution:  

Pulse designed the skin plate for patients to be able to feel the soft cannula on the other side. While there is a needle that punctures the skin, the needle immediately retracts and leaves a soft cannula. The demo is incredibly impactful, showing patients there is no sharp needle left in the skin as they are likely to assume.

 

Pulse also made sure to include Insulet’s request: a trifold to allow for messaging. Initially, the cards were planned for the sales reps to educate clinicians.  Amazingly, they were so successful, that the reps ended up supplying them to the clinicians to use for patient education. The ultimate results were the following: 

  1. Increased Brand Awareness
  2. Expanded presence in HCP Offices
  3. Facilitated the conversation between physicians and patient  
  4. Reduction of patient anxiety

 

The demo cards do their job. They simply lay out the competitive advantage of the product through a demo. 

 

Procedure Overview: 

The Omnipod system eliminates about 14 manual insulin injections every 3 days. Omnipod DASH is the only tubeless insulin pump that provides up to 72 hours of insulin delivery. It can be worn anywhere a patient would typically inject insulin. It’s waterproof,  and it’s controlled by a lockdown phone (PDM) that is designed to provide simplicity and access to main functions in just a few finger taps. Also, the Omnipod DASH System provides Mobile Apps for viewing and sharing data from a personal smartphone. It helps expand the patients’ care team by up to 12 viewers.

 

Although this custom model is not available for sale to the public, we are delighted to make you a version that is specific to your unique medical device and procedure. Please use this link to start the process of receiving a model concept; a visual representation of how clinicians and patients will experience your product and procedure. Pulse MDM does not charge for model concepts or the conversations around them so there is no risk to see how we can help you to tell your story in the most engaging and memorable way possible.