Oncology Drug Trade Show Molecule Model

“Thank you for what turned out to be quite a wild ride of a project. I could not have asked for a better team of superheroes, each with their own unique power to turn nothing into a bunch of beautiful digital and tactile media, almost exactly as pitched! If we were in person, I’d buy the first through seventh rounds of cocktails! In lieu, here’s a virtual mega fist bump. Thank you!”  — Project Consultant

The Challenge:

Most drug manufacturers do not endeavor to tell their story with a model, but this team pulled out all the stops for their oncology drug launch.  They wanted to translate an image of a microscopic drug molecule to a model physicians could see and touch.

Model Design and Development:

The Pulse team translated the client-supplied microscopic image into CAD files and imagery.  We planned to make the molecule split opened to view what was going on inside.  The molecule contents were planned to be soft to encourage physical interaction with the exhibit model.  The structures that seemingly floated on the exterior were depicted using wire and beads.

Model Solution:

The model is both beautiful and helps to tell the story of the client’s oncology treatment.  The model delivered on its main purpose which was to generate excitement around the product and to draw  a variety of constituents into their trade show booth.

Although this custom model is not available for sale to the public, we are delighted to make you a version unique to your medical device and procedure. Please use this link to start the process of receiving a model concept that is a visual representation of how clinicians and patients will experience your product and procedure. Pulse MDM does not charge for model concepts or the conversations around them so there is no risk to see how we can help you to tell your story in the most engaging and memorable way possible.